What’s it take go from freelancer to scaling a freelancer business?

We all know there’s more to freelancing than just doing a couple ‘gigs’, but what’s it take to make freelancing a full fledged career?

Let’s ask Helen!

Helen Dibble runs Increddible Content, a freelancer business that focuses on tech businesses and connects you to a team of proven copywriters and manage the process end to end. Think everything B2B marketing collateral.

I personally met Helen when trying to fulfill a crazy request – start working on 3 whitepapers for a large tech company, and starting working by the end of the week. For most freelancers – you say yes, then either drop the world or drop the ball on the project. But Helen was able to take control of the project from the start. How? Learn in this video 🙂

Also here are some golden nuggets!

Why did she get into freelancing?

– “I was on someone else’s career ladder and not building my skills.” 

– “All I wanted to do was what I love.” She didn’t have a master plan. Instead, she created a blog and put herself in a position to be hired as a freelance writer.

How did she go from 2 articles a week to growing her freelance career?

“The big changes came when I realized I didn‘t have to please people. If I could set boundaries, that’s when a brilliant transaction would happen.” 

What’s the secret to a successful project?

“Clarify the brief. Clarify the brief. Clarify the brief.” 


To connect with Helen:

LinkedIn: https://www.linkedin.com/in/helendibble/

Increddible: https://www.incredibble.co.uk/

Increddible Courses: https://learn.incredibble.co.uk/

 Also check out this great article about The Future of Freelancing she’s highlighted in!



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CEO of Venture L, Author of The Human Cloud

Matthew R Mottola is a global leader on the Human Cloud - the transition from physical and full time work to digital, remote, independent models.

At Microsoft, in joint partnership with Upwork, he built the Microsoft 365 freelance toolkit - the unlock for enterprises to embrace the human cloud at scale - bringing Microsoft from nascent to an industry leader in under two years.

At Gigster, he built Ideation - enabling freelance developers, data scientists, and product managers to consistently generate what should be built in the software development lifecycle.

His work has been featured by Forbes and Fortune to name a few. He is an international keynote speaker, speaking at leading conferences Remote Work Summit and YPO’s Innovation Week to name a few. He is the author of StartUp Not StartDown, upcoming book The Human Cloud, and contributor to leading industry reports.