As a freelancer, what’s your unique niche and how do you chart your path through the freelance journey? 

Finding your niche is tough. It requires quantifying a skill or an outcome, and at the drop of a hat being able to tell a prospective customer ‘what you do, how long it takes, and how much it costs’.

No one understands this better than Russ Crowley – technical copywriter and Microsoft Word Expert. 

When you hear Microsoft I know what you’re thinking…’sexy’. 

Okay maybe not. 

But for Russ, he’s been able to take what seems like an ambiguous skill set and quantify it into a kick-ass freelance career. 

In this episode we’ll cover:

– How Russ got into freelancing 

– How Russ grew his freelance business 

– How all types of skill sets can translate into a freelance career


To connect with Russ:

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CEO of Venture L, Author of The Human Cloud

Matthew R Mottola is a global leader on the Human Cloud - the transition from physical and full time work to digital, remote, independent models.

At Microsoft, in joint partnership with Upwork, he built the Microsoft 365 freelance toolkit - the unlock for enterprises to embrace the human cloud at scale - bringing Microsoft from nascent to an industry leader in under two years.

At Gigster, he built Ideation - enabling freelance developers, data scientists, and product managers to consistently generate what should be built in the software development lifecycle.

His work has been featured by Forbes and Fortune to name a few. He is an international keynote speaker, speaking at leading conferences Remote Work Summit and YPO’s Innovation Week to name a few. He is the author of StartUp Not StartDown, upcoming book The Human Cloud, and contributor to leading industry reports.