One small step for man, one giant leap for mankind.
Was the moon landing staged?
I don’t know. But I do know Matt Wildbore of Mattix Design is an example of the moon landing for the freelance economy.
Let me explain.
The Future of the Freelance Economy
There’s no going back. As we discussed in the Impact of Covid, the world’s most talented individuals will work for themselves. And the world’s leading companies will turn to freelancers.
BUT there’s a problem with the current freelance economy. Individual freelancers aren’t enough.
Clients need an agency level experience, and individual freelancers simply aren’t enough.
Microsoft recently released Stuck in the middle with you: The transaction costs of corporate employees hiring freelancers.
In the report, they highlight how hard it is to work with a freelancer. Just think about it. If you’re a client, do you want to create a job description? Then shortlist? Then manage?
Hell no. You have an outcome. You have a deadline. And in this post Covid world, you have a shoestring budget.
Which is where Matt comes in.
Individual Freelancers aren’t enough. Clients need the agency experience.
Seeing the Future in Real Time
What’s the difference between an agency and a freelancer?
- An agency says yes to everything
- An agency does the heavy lifting
- An agency is consistent
I know that’s a gross generalization. But to get past the “no one ever gets fired for hiring Accenture” stage these are the stakes.
Which was exactly the situation Matt Wildbore was in when The University of Hull (UoH) needed a range of creative services for various departments needing a broad scope of work that included branding, graphic design, motion design, photography, web design and web development.
In traditional employment this scope would be far beyond an individual employee. It would be a director, or a VP with budget and headcount.
But Matt’s a freelancer – so how would he consistently under promise and over deliver as a freelancer?
The agency says yes, does the heavy lifting, and no one ever gets fired for hiring Accenture.
Decoding this project
Matt has a secret.
He isn’t just another generic Matt, he’s the Director of Mattix Design – an agency specializing in brand design, website design and UI (user interface) design that makes your business stand out from the rest (I copied that last part from LinkedIn).
From a client perspective, this means he can:
- Say yes to everything
- Do the heavy lifting
- Provide consistent outcomes
How does he do this?
A common analogy is the Hollywood Model.
For Mattix, rather than actors, directors, stage crew, etc., Mattix has Designers, Web Developers, App Developers, Content Writers, SEO experts, Social Media Managers, Digital Marketers, Photographers, Animators, 3D Modellers and Videographers – everything that you’d find at a full service agency.
He takes the good of an agency, with the good of freelancers, and throws out the rest.
Or as he told me, “the beauty of this approach for both myself, as the business owner, and for the client, is that the required talent is only brought onto the project as and when they are needed, so Mattix is able to keep its overheads low, while offering the client greater value – only spending their budget on the work that is actually being done for them – not wasted on other employees that aren’t working on their project.”
The Hollywood model unlocks Matt to provide the good of a freelancer with the good of an agency
A couple major differences from the clients view:
1: Higher skill
Freelancers are hyper-specialized experts, and the freelance model inherently gets rid of training wheels. Hyper-specialization does NOT mean they’re good at one thing, but rather they have a defined outcome with relevant experience. For example, instead of being “a designer with 5 years of experience”, they can “design a tech focused whitepaper in three weeks for $5,000”.
- And as Matt put it for his fellow freelancers, “they’re well-equipped with the knowledge, processes and experience, often at a mid or senior level.”
2: Higher care
For anyone that’s gone to Krispy Kreme around closing time, there’s a 99% chance your donut is cold.
Like the donut, if going through an agency the person doing the work won’t mind if your donut is cold.
Why would the person doing the work let your donut go cold? Why wouldn’t they…The days of being a lifer and climbing the corporate ladder are gone. In its place are doing your two years and getting the hell out. Which as a client, means the person doing the work cares about how to make the donut (or in this case learning the ropes), but not necessarily your exact donut.
On the contrary, freelancers do care about your donut.
- As Matt put it, “Freelancers are running their businesses just as much as the client(s) are running theirs. And with that comes a certain level of pride, needing to do a good job because ‘my name is on it’, so I’ve also found that the team, especially with the individuals I work with will go the extra mile to do a great job.”
I grew up in New England where the weather changes by the minute. You go to school in a jacket and mittens, then walk home in a t-shirt and shorts.
Business today is like New England weather.
What you need today is different than what you need tomorrow. But what doesn’t change is the need to keep building.
As a client, today I need three developers, tomorrow I need two graphic designers, and instead of “owning” these resources, I need to tap into them lock in step with customer demand.
As a freelancer, you need to go beyond one skill to own the range of outcomes your client needs.
The technical term is scalability. You need to scale the resources required to drive outcomes quickly.
- Or as Matt put it, “Our model allows us to upscale and downscale the team based on requirements, demand and budget at any given time during a project(s).”
And oh yeah, the results! Since mid-2019, Mattix has worked on over 10 projects with the University, directly driving value in funding bids, public support, and student engagement.
But deeper than any metric, the University’s Marketing Manager described Mattix as “fresh, unique, and exactly what we needed”.
We’re Only As Good As Our Network
Okay, I’ll admit the moon landing was dramatic.
But the wave of change isn’t. The most talented individuals in the world will work for themselves.
They’ll make more. They’ll control where and when they work. And they’ll deliver insane outcomes.
Just ask Matt: https://www.linkedin.com/in/mattixdesign/
Or check out his interview:
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